Latest in Gear

Image credit:

Overwatch League lands major merchandise deal with Fanatics

Fanatics will design and sell gear for the pro eSports league.
Kris Holt, @krisholt
December 3, 2018
Share
Tweet
Share

Sponsored Links

ESPAT Media via Getty Images

Blizzard's Overwatch League is teaming up with Fanatics for a multi-year merchandise deal that should pull eSports apparel a little closer to the mainstream. It marks the first eSports partnership for Fanatics, which handles merch and e-commerce stores for major leagues such as the NBA and NFL.

Fanatics will design team jerseys and other apparel, and manage online sales as well as retail stores at OWL events -- the league's second season kicks off February 14th. The online stores, meanwhile, will be the first places you can buy gear for OWL's eight expansion teams.

As with more traditional sports, merchandise is an important way for OWL teams to build their brands. The New York Excelsior, for instance, has focused on making its gear streetwear-friendly, and it ran a pop-up shop and fan event this past weekend.

All products recommended by Engadget are selected by our editorial team, independent of our parent company. Some of our stories include affiliate links. If you buy something through one of these links, we may earn an affiliate commission.
Comment
Comments
Share
Tweet
Share

Popular on Engadget

Redbox's Free Live TV comes to Xbox One consoles

Redbox's Free Live TV comes to Xbox One consoles

View
'Sekiro' GOTY Edition trailer offers a peek at fresh challenges

'Sekiro' GOTY Edition trailer offers a peek at fresh challenges

View
What we bought: Our favorite USB-C chargers

What we bought: Our favorite USB-C chargers

View
A massive spam attack is ruining public 'Among Us' games

A massive spam attack is ruining public 'Among Us' games

View
GitHub takes down YouTube video download tools after an RIAA notice

GitHub takes down YouTube video download tools after an RIAA notice

View

From around the web

Page 1Page 1ear iconeye iconFill 23text filevr