Walmart purchased Jet.com back in 2016, a move likely aimed at helping the retailer compete with rival Amazon. Now, Walmart has relaunched the site with new features. Going forward, Jet.com will now cater more towards city dwellers, and the site's images and offered products will be tailored based on the customer's location. This localization is kicking off with New York City, but TechCrunch reports that it will roll out to more cities as well. Boston, Philadelphia and Washington, DC are up next.