Instagram uses Stories to encourage voter registration
The platform is partnering with TurboVote to help citizens sign up.
The US midterm election is right around the corner, and Instagram is doing its part to encourage as many people as possible to register to vote. It launched a registration push Tuesday, helping 'Grammers get the information they need to sign up to vote using ads in feeds and stories.
The platform and partner TurboVote are hoping to make the registration process as simple as they can. The ads will give you current information on topics including how to access your state's voting rules, how to update your registration and, of course, how to register in the first place.
On Election Day, you'll be able to slap an I Voted sticker on your stories; it links to Get to the Polls, a site that can tell others where their polling location is. Instagram says that it will reveal more details of its get out the vote efforts over the next few weeks, in the lead up to November 6th.
Instagram is one of several services that have helped voters sign up or even assist them in figuring out their preferred candidate based on their platforms. For the upcoming election, for instance, Lyft is offering free and discounted rides to polling stations.
