The platform and partner TurboVote are hoping to make the registration process as simple as they can. The ads will give you current information on topics including how to access your state's voting rules, how to update your registration and, of course, how to register in the first place.
On Election Day, you'll be able to slap an I Voted sticker on your stories; it links to Get to the Polls, a site that can tell others where their polling location is. Instagram says that it will reveal more details of its get out the vote efforts over the next few weeks, in the lead up to November 6th.
Instagram is one of several services that have helped voters sign up or even assist them in figuring out their preferred candidate based on their platforms. For the upcoming election, for instance, Lyft is offering free and discounted rides to polling stations.