"We see this as probably the biggest company-wide reorientation since our shift from desktops to mobile phones," Samidh Chakrabarti, head of Facebook's elections and civic engagement team, told the New York Times. The room will house computers and TVs tuned into news channels.
Chakrabarti told the publication that the dashboards designed by the company will let those in the War Room zero in on specific stories that see a spike in circulation, for example, or help them observe an increase in automated account creation within a geographic region. Facebook tested the system last December when Alabama held a special Senate election and it has been tweaking the software ever since, redesigning it in conjunction with major elections around the world. The latest version is set to debut in the War Room next week.
The room and those inside of it are meant to back up Facebook's other safeguards, which include a number of measures aimed at stemming the spread of misinformation. Since acknowledging its role in the spread of fake news ahead of the 2016 US presidential election, the social media giant has implemented features that disincentivize spreading fake news, deemphasize false news stories and requires those buying political ads to disclose who and where they are. "The best outcome for us is that nothing happens in the War Room," said Chakrabarti. "Everything else we are doing is defenses we are putting down to stop this in the first place."
The company also announced during a press call today that it has partnered with TurboVote to encourage its users to register to vote. It will also keep tabs on foreign election interference alongside both the International Republican Institute and International Democratic Institute, TechCrunch reports, and plans to publish regular reports on trends observed through its political ad archive.