The 'IMAX Enhanced' tag that IMAX and DTS teamed up to create for home entertainment is continuing to expand with several announcements at CES. According to its backers, the label means that content is mastered using the latest "proprietary post-production process developed by IMAX while a "special variant" of DTS:X pumps up the audio to deliver an "immersive" IMAX experience at home. Today the group added three general outlets for streaming IMAX Enhanced content: Tencent in China, FandangoNow in the US and RakutenTV in Europe, plus Privilege 4K in the US for Sony TVs.
Sony Pictures announced that Venom and Alpha will be among the first blockbuster movie titles available with the tag. while Paramount has also pledged support. Arcam, Elite, Integra, Lexicon, Onkyo, Pioneer and Trinnov are working on certified A/V receivers, while TCL has joined Sony in developing certified TVs. Meanwhile, an IMAX Certified Mode to optimize settings based on content is still in development.