Most ride hailing apps are strictly focused on getting you from A to B. That's rather important, but they don't really acknowledge why you're going out -- you're heading to a party, a business meeting, a family get-together. Here Mobility thinks it can add that social element with its SoMo app. At its heart, it's a multi-service hailing app with group planning. You can create one-time or recurring events, invite people and help them find the best way to get around, whether it's a ridesharing car, a taxi or the bus.