Latest in Entertainment

Image credit:

Spotify on the importance of podcasts, personalization and partnerships

Getting the right content at the right time is harder than you'd expect.
Nathan Ingraham
January 10, 2019
Share
Tweet
Share

Sponsored Links

AI plays a huge role in how Spotify delivers personalized playlists to users, so it's somewhat fitting that the company's new partnership with Microsoft is focused on messages about how AI can impact all aspects of life -- including education, healthcare and philanthropy. Those messages are going to be showing up in the Discover Weekly playlist for free users, the first time that Spotify has lets brands have full customization and control over advertising in that feed.

We talked with Spotify's Danielle Lee, VP and Global Head of Partner Solutions, about how the company uses AI to power its personalized content, how it can apply that in the future to things like video and podcasts and how the company can offer branding options for Discover Weekly while keeping things relevant to listeners. We also chatted about Spotify's new original podcast with journalist Jemele Hill.

Follow all the latest news from CES 2019 here!

All products recommended by Engadget are selected by our editorial team, independent of our parent company. Some of our stories include affiliate links. If you buy something through one of these links, we may earn an affiliate commission.
Comment
Comments
Share
Tweet
Share

Popular on Engadget

How and where to pre-order an Xbox Series X or S

How and where to pre-order an Xbox Series X or S

View
The Morning After: Tesla's 'Battery Day' is here and Xbox pre-orders start

The Morning After: Tesla's 'Battery Day' is here and Xbox pre-orders start

View
Amazon's $500 'Prime Bike' is a connected spin bike made by Echelon

Amazon's $500 'Prime Bike' is a connected spin bike made by Echelon

View
Elon Musk warns that Tesla's 'Battery Day' tech is two years away

Elon Musk warns that Tesla's 'Battery Day' tech is two years away

View
HP's first Intel 11th-gen laptops use recycled ocean-bound plastics

HP's first Intel 11th-gen laptops use recycled ocean-bound plastics

View

From around the web

Page 1Page 1ear iconeye iconFill 23text filevr