Latest in Entertainment

Image credit:

Netflix is turning to print to promote its shows

It will reportedly publish its own magazine, starting with a 100-page first issue.
Share
Tweet
Share

Sponsored Links

SIPA USA/PA Images

Netflix is using a tactic far removed from the nature of its service to make the best of its movies and TV series stand out. Not in the eyes of ordinary viewers, though, but in the eyes of award show voters. According to Bloomberg, the streaming service is publishing its own magazine to promote its stars and programs ahead of the 2019 Emmy Awards. That's why you won't be able to buy it at a newsstand: starting in June, the company plans to distribute copies at the events it stages for the awards show.

This project could've been the reason the service hired former Vanity Fair editor Krista Smith to assist and consult on its awards operations. Netflix will kickstart things with a massive inaugural issue that's over a hundred pages, featuring interviews of actors and people working with the company, as well as essays about and by them. While that particular issue will target Emmy voters, The Hollywood Reporter says the service is planning to publish the magazine on a quarterly basis. It will reportedly be available for free on Netflix's FYSee portal.

All products recommended by Engadget are selected by our editorial team, independent of our parent company. Some of our stories include affiliate links. If you buy something through one of these links, we may earn an affiliate commission.
Comment
Comments
Share
Tweet
Share

Popular on Engadget

Sony's A1 is a $6,500 50MP camera that shoots 30fps bursts and 8K video

Sony's A1 is a $6,500 50MP camera that shoots 30fps bursts and 8K video

View
‘Babylon 5 Remastered’ now available to buy, or stream on HBO Max

‘Babylon 5 Remastered’ now available to buy, or stream on HBO Max

View
Amazon's Alexa Guard Plus security subscription comes to the US

Amazon's Alexa Guard Plus security subscription comes to the US

View
The East Coast is being wracked by internet connection problems

The East Coast is being wracked by internet connection problems

View
Samsung's Galaxy S21 Ultra features a new low-power OLED display

Samsung's Galaxy S21 Ultra features a new low-power OLED display

View

From around the web

Page 1Page 1ear iconeye iconFill 23text filevr