EA's Madden esports ambitions appear to have borne fruit. The gaming giant has revealed that the Madden NFL 19 Bowl, the final match in the Championship Series, broke franchise viewing records to become the most-viewed event in Madden's history. In some cases, it wasn't even by a small margin. The simultaneous audience topped out at 97,000 viewers, or 650 percent more than for the 2018 finale, while total view count jumped a whopping 850 percent to 2.5 million. Those aren't records for livestreaming by any stretch (Ninja would have something to say), but they certainly put Madden on the map.