The OnePlus 7 addresses the problems with the 6T

If you need more oomph, then there's the OnePlus 7 Pro.

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OnePlus has marched out an entire new family of phones for the first time, starting with the OnePlus 7 through to the OnePlus 7 Pro and a 5G-primed device imaginatively titled the OnePlus 7 Pro 5G.

While the Pro model might be the head turner (and you'll hear more about that later), the OnePlus 7 does what the company has always done: field an attractive capable device for hundreds of dollars less than the cutting-edge smartphones from Samsung and Apple. There's no pricing on the OnePlus 7 in the US, but in the UK it'll cost £499 (roughly $645) with 6GB of RAM and 128 gigs of storage, when it launches next month -- specific date still TBC.

Gallery: OnePlus 7 press shots | 28 Photos

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So what's different since last time? OnePlus has upgraded the chip to a Snapdragon 855, added zippy UFS 3.0 storage (something that's only been seen in Samsung's 900-dollar devices), as well as an improved in-screen fingerprint reader that works at a decent clip, improved HDR photography and a RAM boost -- if you pay for it.

OnePlus has added dual-speaker Dolby Atmos sound to the device, if you're the kind of person that watches things on a phone without headphones. (I am definitely not shaking my head right now.) Camera-wise, the OP7 has a dual-lens setup, combining an upgraded 48-megapixel sensor, with optical image stabilization, along with a 5-megapixel camera.

Even without US pricing, the device does come in at a higher price than the OnePlus 6T earlier this year and in spite of that, it sounds just a little too... unremarkable. That's probably because the company has put most of the eye-watering specs into its new OnePlus 7 Pro.

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