The decision comes amid outcry over the increase in teen vaping. According to preliminary findings from the National Youth Tobacco Survey, more than a quarter of high school students were current e-cig users in 2019, and the majority of youth e-cig users prefer fruit and mint flavored products. "The Trump Administration is making it clear that we intend to clear the market of flavored e-cigarettes to reverse the deeply concerning epidemic of youth e-cigarette use that is impacting children, families, schools and communities," said HHS Secretary Alex Azar.
E-cigarettes have not had a good month. Last week, the CDC cautioned against using any vape products until it can figure out what's making people sick. More than 450 people have reportedly come down with a mysterious vaping-linked lung illness, and three people have died. Michigan recently became the first state to ban flavored e-cigs, and the FDA recently criticized Juul for telling students that its devices are "totally safe."
While teen vaping may be a problem, it's unclear if banning flavored products will keep kids from smoking e-cigs. It could also upset the many adults who prefer flavored products. The FDA's plan is not yet finalized, but it could allow some flavored products to remain on the market if they obtain pre-market compliance approval, which could be a lengthy and expensive process.