Latest in Entertainment

Image credit: Chesnot/Getty Images

Airbnb may create original shows to spark the travel bug

It could pitch you on destinations and profit when you go.
305 Shares
Share
Tweet
Share
Save

Sponsored Links

Chesnot/Getty Images

Airbnb might not be content with hoping that you'll book a stay on your next vacation -- it may want to make that vacation more appealing in the first place. Reuters sources say Airbnb hopes to create original shows that would encourage would-be customers to travel. Although the specific plans aren't mented, CEO Brian Chesky is reportedly a long-time advocate of the project and aims to create a studio so that Airbnb can "be travel-everything." The company has toyed with the idea for a minimum of three years, according to one insider.

We've asked Airbnb if it can comment, although it recently acknowledged that it produced a documentary, Gay Chorus Deep South, that will premiere at the Tribeca Film Festival. It's also involved in a documentary series for Apple TV+, Home. Policy and comms executive Chris Lehane added that the company is considering streaming movies and shows through both its app and other platforms, although he stressed that this was "very much in the R&D phase."

Such an approach wouldn't be surprising. Airbnb has been gradually expanding its role in trips, selling customers on Experiences in addition to restaurant reservations and plans for transportation. It even considered creating its own flight-booking service and acquiring Skyscanner to make that happen, a Reuters source said. This would represent the logical conclusion -- Airbnb could sell you on exotic destinations and profit every step of the way.

This also echoes an increasingly familiar strategy in the tech world where companies turn to original programming to bolster their core businesses. While Airbnb isn't likely hoping to create the next blockbuster TV show or Oscar-winning movie, it might just thrive if would-be travelers are interested in what it has to offer. It wouldn't depend quite so heavily on rentals for its financial success.

All products recommended by Engadget are selected by our editorial team, independent of our parent company. Some of our stories include affiliate links. If you buy something through one of these links, we may earn an affiliate commission.
Comment
Comments
Share
305 Shares
Share
Tweet
Share
Save

Popular on Engadget

Logitech's newest lag-free gaming mouse is loaded with thumb buttons

Logitech's newest lag-free gaming mouse is loaded with thumb buttons

View
Amazon's search could push customers toward in-house products

Amazon's search could push customers toward in-house products

View
'Mario and Sonic at the Olympic Games' will feature three 'Dream Events'

'Mario and Sonic at the Olympic Games' will feature three 'Dream Events'

View
'Seinfeld' is moving to Netflix in 2021

'Seinfeld' is moving to Netflix in 2021

View
Amazon Prime Video is coming to Optimum set-top boxes

Amazon Prime Video is coming to Optimum set-top boxes

View

From around the web

Page 1Page 1ear iconeye iconFill 23text filevr