During the event, Mercedes spoke at length about the car as almost a living thing and an extension of a person and nature. It's a lot of hyperbole, but it doesn't take away from the design, which is not only bonkers but also stunning.
The head of Mercedes-Benz, Ola Källenius, also detailed the automaker's plan to create a zero-impact car. "This may be in the distance, but it's our goal nonetheless," he said. It's that goal that got Cameron on board.
Director Cameron appeared onstage and said that a car wasn't obvious when first pitched to him. But after talking to Källenius about the company's vision for sustainability, he was all for it. "It was a total life cycle assessment," Cameron said. He added that he's now all about sustainability.
"When I look at this car here, I see a beautiful car," Cameron said. "I see the physical manifestation of an idea."
"We got to make the beautiful machine [into] a sustainable, beautiful machine," Källenius said.