Twitter acquires Stories photo and video editor maker Chroma Labs

The company didn't say whether it's working on a Stories-like feature.

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Mariella Moon
February 19th, 2020
In this article: Chroma Labs, gear, mobile, Stories, Twitter
JasonDoiy via Getty Images
JasonDoiy via Getty Images

Twitter has acquired Chroma Labs, the firm behind an editor for photos and videos meant specifically for Instagram and Facebook Stories, as well as for Snapchat. Whether the acquisition means Twitter is also launching a feature for ephemeral posts remains to be seen. All Twitter product lead Kayvon Beykpour said in his post is that Chroma Labs' employees will be joining the social network's product, design and engineering teams.

Chroma Labs has also announced on Twitter that it's shutting down its business "effective immediately." You can continue using its app, Chroma Stories, so long as you have it installed on your phone. It will only be updated if a future iOS update breaks it, though, and it will no longer get new features.

Even though the app is shutting down, the company told TechCrunch that it's a full acquisition and not just an acqui-hire. Chroma Labs personnel will be joining Twitter's Conversations division, but again, the spokesperson didn't say whether a Stories-like feature is in the works.

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