Latest in Entertainment

Image credit:

Pixar's 'Onward' hits Disney+ on April 3rd amid theater closures

It's also on sale digitally today, only a few weeks after its theatrical release.
Kris Holt, @krisholt
March 20, 2020
12 Shares
Share
Tweet
Share

Sponsored Links

Pixar Animation Studios

Just like every other line of business right now, the entertainment industry is scrambling to figure out how to deal with the COVID-19 pandemic. Several blockbusters, including the latest James Bond adventure No Time To Die and Marvel's Black Widow have been delayed, while production on many others has been suspended. Some studios have decided to make recent movies available as digital rentals only a few weeks after hitting theaters or even on the same day they arrive in cinemas.

The latest title to get an early digital home release is Pixar's latest flick, Onward. Disney says it will be available to download today, but, in our current reality, it's also one of the first tentpole movies to get a streaming release a month or so after arriving in theaters. You can stream Onward on Disney+ starting April 3rd.

The fantasy movie hasn't reached the heights of most other Pixar films at the box office, having pulled in $103 million worldwide to date. But there are clear reasons why Onward has underperformed. Many movie theaters are closing shop for now and, of course, people everywhere are being urged to stay home.

Like other studios, Disney's in a bit of a bind with its release strategy. Since Onward is already out in the world but fewer folks are actually able to see it right now, bringing it to Disney+ while people are holed up with their loved ones will give them something new to watch. Those who want to see Onward but haven't been able to will also have another reason to sign up for Disney+ if they haven't already. At the very least, it might lure kids away from endless Frozen 2 repeats.

All products recommended by Engadget are selected by our editorial team, independent of our parent company. Some of our stories include affiliate links. If you buy something through one of these links, we may earn an affiliate commission.
Comment
Comments
Share
12 Shares
Share
Tweet
Share

Popular on Engadget

SpaceX Crew Dragon docks with the International Space Station

SpaceX Crew Dragon docks with the International Space Station

View
NBCUniversal’s Peacock launches today: Here’s what you need to know

NBCUniversal’s Peacock launches today: Here’s what you need to know

View
Amazon sellers use 'collectible' label to dodge price gouging rules

Amazon sellers use 'collectible' label to dodge price gouging rules

View
Samsung's next Galaxy Watch gets spoiled by the FCC

Samsung's next Galaxy Watch gets spoiled by the FCC

View
Earth’s first off-world colonies will be built on soil

Earth’s first off-world colonies will be built on soil

View

From around the web

Page 1Page 1ear iconeye iconFill 23text filevr