Sonos Open House: Live updates from the company's September 2026 product launch

Hi yall, I'm back from figuring out the Wi-Fi situation, the coffee and pastries selection and making sure you can all find this blog. So, no, I do not have lower back pain yet. But I have settled into this cube stool and yea it's not going to be great. I will persevere however!

So what about potential surprises? I'd love to see Sonos cram its Sound Motion tech in more devices. It would be a way to add additional bass without a separate subwoofer thanks to some novel component design. Here's a Sound Motion explainer I wrote back in 2024.

I still love the Sonos 5, even though it hasn't been updated in forever. It just sounds great, but I have a feeling it's going to quietly disappear sooner or later. 

Doing some at-home investigation of Cher's photo, that definitely looks like a small soundbar in a living room setup on the right. Obviously, too far away to tell for sure, but that could be the new Beam. 

Hashtag office goals. 

Hey all, Cherlynn's assessment of the space is spot on. I can't say this is what I expected to walk into first thing in the morning, but it definitely has an immersive vibe. 

RIP your lower back, Cher. 

We've walked in and Nate just exclaimed "It's like we've walked into the Sonos website." The vibe here is really interesting. The room is dark, and a round stage takes up the middle of the room. Around is are stools and couches spread out in concentric circles. It's certainly different!

Speaking of FCC filings, a new Sonos soundbar also popped up on the commission's website last month. First spotted by Bloomberg, this device appears to be an updated version of the compact Beam soundbar. I expect we'll see a full reveal of this speaker today as well, and that both the new Beam and revamped Ace headphones will serve as the first two devices to support whatever software upgrades Sonos has planned for this year. 

We've arrived at the Sonos event and doors just opened!

We're also likely to see new headphones. The Sonos Ace Ultra already popped up in an FCC filing in August, spotted by What Hi-Fi. The only additional info, besides colors, is that the new version could support Wi-Fi pairing straight to a home network and that it could work with a revamped voice assistant. Of course, neither of these are confirmed, just details gleaned from the filing documents. 

Of course, Sonos has spent the last two years recovering from a massively botched app launch around its first headphones, the Sonos Ace. The company released its latest update in July, and I expect software and platform news will be a big part of today's event.

News of today's event first broke in the company's third quarter earnings call. In an interview with Janko Roettgers, Sonos CEO Tom Conrad explained (albeit vaguely) what the company had planned for the AI age. He said the company had already spent 20 years preparing for this phase, or has he called it, "hardware that can converse with quality across every room." 

Morning! Let's do a quick rundown of what we might see later this morning from Sonos, shall we?

Good morning everyone! I wanted to say "surprise!" but I'm not sure how much of a surprise this liveblog is to most people. We're on our way to the Sonos event, and will share tidbits from the scene soon. Meanwhile, are there any hardcore Sonos fans here? What are you hoping for later today?