Adele got Spotify to remove the shuffle button from album pages

The singer didn't go easy on fans of random music.

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LOS ANGELES - OCTOBER 24: CBS revealed an extended preview and first look of the exclusive Oprah interview in ADELE ONE NIGHT ONLY, a new primetime special that will be broadcast Sunday, Nov. 14 (8:30-10:31 PM, ET/8:00-10:01 PM, PT) on the CBS Television Network, and available to stream live and on demand on Paramount+. (Photo by Cliff Lipson/CBS via Getty Images)
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Artists have a lot of clout at streaming music services, but Adele might have more power than most. BBC News reports Spotify has removed the shuffle button from all album pages after Adele pressed the company to make the change in sync with the launch of 30. Albums should be listened to "as [artists] intended" as they tell "a story," the singer explained in a follow-up on Twitter.

You can still shuffle an album using the controls for individual songs. This mainly adds an extra step and pushes you to choose a first track. Rivals like Apple Music still let you tap a "shuffle" button from an album page.

There's no question some albums are meant to be played in order, including 30. It weaves a narrative around an important time in Adele's life. However, critics have already raised concerns about removing a feature to please an artist. It's one thing to recommend playing albums a certain way, but it's another to take control away from listeners to dictate that order — and what about artists who are happy to allow shuffle play?

Spotify has an incentive to make changes like this, at least. Adele's lead single for 30, "Easy On Me," broke a single-day Spotify streaming record previously held by K-pop megagroup BTS. While Spotify hasn't outlined its rationale, the company probably isn't eager to antagonize one of its most important musicians and risk losing customers.

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