Apple's Major League Soccer streaming finally has a launch date and, importantly, a price. The company has revealed that the MLS Season Pass will debut February 1st, 2023 at a price of $99 per season, or $15 per month. As you might guess, Apple TV+ subscribers get a discounted rate of $79 per season and $13 per month. The regular season kicks off February 25th, so you'll have a while to decide before the competition begins in earnest.
Full-season ticket packages will include MLS Season Pass. You won't always have to subscribe, however. Some MLS and Leagues Cup matches will stream at no extra charge for Apple TV+ viewers, and certain matches (such as those from the "MLS is Back" opening weekend) will be completely free to view.
The allure, as mentioned in June, is the complete coverage. You can watch every match, including the playoffs and League Cup, without running into regional blackouts. Replays, highlights and other content will be available if you miss the live action. MLS games will be available through the Apple TV app and the web. English, Spanish and (for Canadian teams) French commentary will be available, and you can also tune into a team's local radio broadcast.
The premiere marks the start of a 10-year deal between Apple and the MLS. It's also a significant expansion of Apple's sports strategy. Until now, live sports from Apple were limited to free, weekly Friday Night Baseball double-headers. Now, the company is streaming whole seasons and charging for it like the leagues themselves. MLS Season Pass might not be as desirable as offerings like NFL+, but it could put pressure on Amazon Prime Video, Paramount+ and other streamers using live sports as a selling point.