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Apple's latest Pride Edition Watch bands include a nod to the company's history

The company used a novel technique to write "Pride" in the cursive style of its iconic "hello" message.

Apple Watch Pride Edition 2022
Igor Bonifacic
Igor Bonifacic|@igorbonifacic|May 24, 2022 4:30 PM

With the start of June a week away, Apple has announced two new Pride-themed Watch bands. The first one is a take on the company’s classic sport loop style. The design features a color gradient that incorporates the iconic rainbow colors seen on a variety of Pride flags with the addition of light blue, pink, white, brown and black. The first three colors symbolize transgender and non-binary individuals, with the latter two representing the Black and Latinx communities.

The band also includes a nod to the company’s history. Apple employed a new weaving process to remove some of the band’s woven textile loops. The technique creates a two-tone effect that the company used to include “Pride” on the outward-facing part of the band. The word is written in a cursive style that’s similar to the one the company used for its signature Macintosh “hello” greeting in 1984.

There’s also a new Pride Edition Nike Sport Loop. It features the original rainbow colors in between black stripes. It also comes with a matching Nike Bounce face. Both bands are available to purchase for $49 starting today from Apple’s website, with retail availability to follow on May 26th. Apple has also released a Pride Threads watch face. It’s available on Apple Watch Series 4 models and above with watchOS 8.6 installed. “This new watch face combines colors to represent the strength and mutual support of the LGBTQ+ movement,” according to Apple. The threads of the watch face move as you turn the wearable’s digital crown, tap on the display or raise your wrist to wake the display.

Apple's latest Pride Edition Watch bands include a nod to the company's history