Brad Hill

Apple By Brad Hill

Editorial: Apple's Dash for the Dashboard

Cars are dangerous, all the more when drivers reach for controls positioned at arm's length. Road risk is increased by the fact that many drivers seek distraction or productivity while rolling along. Multitasking while behind the wheel can be more perilous than driving drunk. The car also represents third-party business opportunities. It is an under-served mobile environment. Many apps that work beautifully at home or in a coffee shop, such as music playback or messaging, are halting or awkward in the rolling living room of a car. The race is on for control of the car's infotainment systems. Apple's recently granted patent for a touchscreen dash is Cupertino's aim toward owning the dashboard operating system and interface, in ways that hook into the company's device and media businesses. But thorny competition comes not only from other tech companies, but also from the car companies. And whatever victories Apple enjoys in the dashboard could ultimately be neutered by longer-term automotive tech inventions.

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News By Brad Hill

An inside view of the WebTV revolution that didn't happen

You might think it should have happened sooner. This week, Microsoft announced it would decommission its MSN TV (formerly WebTV) service. Even I didn't think it would last this long, and I was WebTV's greatest advocate back in the day. In fact, I was its official evangelist, hired by founder Steve Perlman and his company's PR agency as WebTV's national media spokesperson for a period leading up to and including the product launch. In 1996, WebTV was tech's hottest startup, considered a blazing harbinger of the future, all for pretty good reasons. WebTV was primarily an internet popularization play during an era of widespread uncertainty about computers in the home and the value of being online. If tablets and smartphones represent a Steve Jobs-ordained post-PC era, WebTV can be seen in retrospect as a pre-PC computing category. In my view, it isn't modern web-connected TVs that finally killed WebTV (MSN TV) -- it's the mobile revolution that did it.

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News By Brad Hill

Editorial: High Fidelity Pure Audio starting a noble but losing battle

The announcement is wrapped in an aura of déjà vu: Universal Music Group is marketing an uncompressed, high-end digital audio format for Blu-ray called High Fidelity Pure Audio (HFPA). Where standard CD audio is 44.1KHz at 16 bits, HFPA's A2D sampling rate clocks in at a sky-high 96KHz at 24 bits. Analog elitists will maintain that even extremely refined sampling is inherently inferior to capturing unchopped waveforms, and while that argument is fun to test, it is academic in the context of wide consumer adoption. Can a new audiophile format gain traction in a technomusical world governed by convenience and mobility?

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Google By Brad Hill

Editorial: As Google Reader dies, reading struggles to be reborn

When Google announced it was pulling Reader's plug (which will happen next week), the outcry was loud and viral. If I may speak for those who were most wounded by the knife in Reader's back, the announcement shock was mixed with betrayal, anger and loss. Those who built RSS reading into their lives generally placed it at the epicenter of their online activity. Anticipating life without Reader was a black-hole view -- the web with a void punched into the center. As the wailing turned practical, exporting and migrating recommendations proliferated. The commotion died down for a while, and has now resumed for Reader's final week. Major and minor brands are jumping into the feed-reading game, seeking to sway a vocal population looking for new homes. But is a loud community of users also a large community of users? Feed-based web consumption hasn't had this much publicity in years. Does all this product development and media attention signal a rebirth of RSS's geeky convenience? Or are money and effort being thrown at an ephemeral market?

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Streaming

Streaming By Brad Hill

Editorial: What internet radio needs to disrupt actual radio

"Internet radio" is usually a misnomer, as well as an indicator of its ambition. The term "radio" is misapplied to internet services like AOL Radio, Rhapsody Radio, the upcoming iTunes Radio and their ilk. All these mediums are unrelated to radio technology. But for most people, "radio" simply means something you turn on and listen to. As a marketing term, "radio" seeks to accustom users to new technology by connecting it with familiar technology. Pandora describes itself as "free, personalized radio." The business intent in all cases is more ambitious -- to wean people from the terrestrial radio habit and migrate them to online services. Will it work?

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Apple By Brad Hill

Editorial: The subtexts of Apple's WWDC keynote

Monday's much-anticipated WWDC keynote was Apple's most crucial presentation in years. AAPL stock has fallen 37 percent over nine months. Android has grown into a monstrous competing platform, differentiating along the lines of lower cost, variety of devices and appealing operating-system features. In this sharp-elbowed environment, Apple has been widely accused of losing its innovation mojo, and of over-reaching with premium product concepts and prices, in what is increasingly viewed as a commodity tech category. Facing an audience of developers whose businesses depend on Apple's continued success, especially in the mobile realm, the company's keynote mission was not only to excite buzz around new products, but to establish clarity around the company's mission, values and key competitive advantages. Did it succeed?

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Google By Brad Hill

Editorial: Google confuses magic with middling as it steps into music streaming

First of all: that name. Google Play Music All Access. Perhaps Google's presenters realized, as they were driving to the I/O keynote, that they had forgotten to name the new music-streaming service, and came up with that clunker backstage. Unique? Magical? It's easy to dismiss those claims within minutes of signing up. Jump to the keynote, where Chris Yerga described All Access as "a uniquely Google approach to a subscription service," and remarked, "Here's where the magic starts." Unique? Magical? It's easy to dismiss those claims within minutes of signing up. Prosaic and useful, yes; unique and magical, no. All Access is nowhere near an innovation. The major ecosystem companies, each of which started with groundbreaking technical development, now seem to fashion their business destinies on buttressing their networks with products innovated elsewhere, plugging holes to sway existing users from drifting out of the system. It's not a new story, but always a sad one.

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Google By Brad Hill

Editorial: Let Google be a little evil

Google's lawyers visited the Second Circuit Court of Appeals last week for a polite conversation with three judges and attorneys from the Authors Guild. You remember -- the book-scanning thing? Yes, the case is 7 years old and still unresolved. The Circuit Court is just a way station in a longer journey -- at issue is whether the Authors Guild's class action suit should be broken apart, forcing authors and publishers to confront Google individually. Google is going to win this thing eventually. If that makes Google evil, it is a necessary evil. The bigger question is about the lawfulness of Google's digital library quest, and the legitimacy of the Guild's copyright charges and request for damages. There are points of similarity to the music industry's litigation saga. And major differences. Google is going to win this thing eventually. If that makes Google evil, it is a necessary evil.

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Streaming

Streaming By Brad Hill

The iTunes influence, part three: Art in the age of digital disruption

"What happened is way worse for musicians. It has forced musicians to be marketers." John McVey, producer, Coupe Studios "I fear that in general the only musicians able to create a truly independent and successful career are those who had one before the industry changed, who had the fan base in place to enable them to continue independently of the record labels." That's Peter Owen, an independent composer and producer. He is one of many musicians who feel that the internet has made the business of creativity more challenging. Parts one and two of this series surveyed how iTunes and MP3 catalyzed the digital music movement for labels and consumers. The effect of the internet on musicians is less recognized. In one way, musicians have benefited similarly to consumers. While consumers have gained amazing access to music, musicians have acquired unprecedented access to listeners. So it's the promised land for musicians, right? Not exactly. For many creators whose careers span the before-and-after of digital music, there is a crushing sense that the grass isn't greener after all.

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Apple By Brad Hill

The iTunes influence, part two: Setting the music free

"I think the consumer is going to be driving this train for quite a long time." -- Casey Rae, deputy director, Future of Music Coalition In 2003, the iTunes Music Store established an environment for downloadable music at exactly the time when consumers needed a safe and stable online music store. iTunes sold a million songs in the first week, 10 million in five months and 25 million songs after eight months. But the consumer demands of one era do not necessarily hold sway in a different cycle. iTunes is facing powerful competition from Amazon, Google and Microsoft in the pay-per-download business. Meanwhile, streaming platforms like Spotify, Rdio and YouTube are establishing a widespread attitude that music is free, and that downloading from a store isn't as compelling as accessing a service. Apple is still making plenty of sales in the music store (15,000 downloads per minute), but users are also flocking in different directions. With the state of music industry still in flux, 2013 could be as pivotal as 2003, and the next 10 years could be as eventful as the last 10.

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Apple By Brad Hill

The iTunes influence, part one: How Apple changed the face of the music marketplace

"iTunes is a stepping stone along the way." -- Jim Griffin, OneHouse LLC On April 28th, the iTunes Store basked in a milestone 10th birthday. Two years before its 2003 launch (as the iTunes Music Store), Apple introduced the iTunes client as a desktop music management program and implemented it as the device manager for the first iPod later in 2001. In those two years, Apple laid the groundwork for what can reasonably be called the iTunes era of music. Apple did not invent digital music, even though for many iTunes embodies 21st century music buying. However, during the past 10 years, it has become the US' top music retailer, with customers currently downloading 15,000 songs per minute from the app's library of 26 million songs, according to an Apple spokesperson. Since its launch, it has evolved into the hub of a powerhouse media / tech ecosystem that turned Apple into the world's most valuable company in 2012. As a symbolic milestone, the iTunes anniversary encourages reflection on the past, a survey of the present and predictions of the future. Digital music continues to evolve, for businesses, consumers and musicians.

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EVs and Transportation

EVs and Transportation By Brad Hill

Editorial: Self-driving cars FTW, but not for everybody

I drive a two-seat roadster known for its great handling. The last thing I want is for a machine to take the steering wheel out of my hands. My car company isn't into self-driving cars, but others are: Ford, BMW, Audi. And, of course, Google is moving quickly forward with road-worthy autocars that have accumulated 300,000 miles with only one (human error) accident. The advantages of cars that drive themselves are multiple and compelling. Automobile intelligence already assists the driving experience by warning of dangerous situations and taking control of parking, which is, for some people, the most difficult maneuver to perform. We are gradually ceding control to our cars. When a completely automated consumer car launches, some drivers will hand over the reins gladly. But for me and other enthusiasts, driving a car isn't just about reaching a destination; it's about the journey and operating a beautiful machine. Unfortunately for people who feel that way, the greatest social benefits of self-driving cars would kick in if everyone were herded into a new era of hands-off driving.

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Editorial: The imperialism of Facebook Home

Business battles are often ecosystem battles, in which brands develop a matrix of conveniently connected products and services, in an attempt to lock customers into a dependency. Offline companies follow this tack (think razors and blades). But the internet, with its many connection nodes, crossovers to tangential realms and parallel on-ramps is where ecosystem wars are most elaborately waged. Only rarely do market conditions cultivate a broader ambition in which a company has a chance to step beyond mere ecosystem competition to a higher level of sovereignty. Facebook's imminent release of Home represents a stab at that rare imperialism.

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News By Brad Hill

Editorial: Tech is a flock of starlings

You've seen the videos -- thousands of starlings flocking in the sky to swirl and surge across wide, cloudless backdrops. The beauty of their coordinated motion is stunning. The phenomenon is expressively called murmuration. There might be purpose to starling choreographies, but if so, it is movement without destination. The flock shapes and re-shapes itself continuously. Doing so makes preying on the flock difficult, but beyond that, the motivation of these group flights is ineffable. If ornithologists told us that starlings were imitating the group behavior endemic to tech-adoption culture, it would be easy to see the similarity. The science behind murmuration extends the analogy even further.

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Google By Brad Hill

The outrage and sadness of Google Reader's demise

Pope Who? White smoke over the Vatican doesn't stand a chance as a trending topic next to the black cloud over one of Google's most beloved products. Google Reader has landed on the company's sunset list, and will wink out of existence on July 1. Problem is, Reader is not as widely beloved as its most fervid users assume. And speaking of trending topics, the extinction of Reader signifies the mainstream rejection of RSS as a hands-on tool for organizing a living library of real-time information flow. It has been eclipsed by social content discovery. As Brian Alvey, chief scientist of Ceros and creator of Blogsmith (Engadget's publishing platform) noted, "Dear RSS: @Twitter won." More broadly speaking, Reader's ultimate fail is the latest major rebalancing of the internet's legacy symmetry of "push" and "pull."

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Microsoft

Microsoft By Brad Hill

Editorial: Microsoft is singing the right tune with some wrong notes

In an episode of Elementary, a TV reinvention of Sherlock Holmes, there is an audacious product placement for the Microsoft Surface tablet. Holmes, a techno-adept detective working in New York, whips out a Surface to do some quick research. He snaps on the keyboard with the same hearty click made famous in Microsoft commercials. Then the kickstand! The patented three-step maneuver is so distinctly set apart within the scene, there might as well be a blinking "Advertisement" notice across the sequence. (Holmes follows up by searching on Bing, turning the product placement into an ecosystem placement.) I don't know whether seeing a fictional genius using Surface helps sales, but if so, it's not helping enough. The Surface slate is on the skids in retail, as are Windows 8 computers. It is perhaps not surprising that Microsoft's retail users are slow to migrate from the familiar (PCs running Windows 7 and XP) to the unfamiliar (PCs running the radically different Metro interface, and a new product category in Surface). But swampy sell-through is definitely surprising financial analysts, some of whom are cutting Microsoft's revenue forecasts. Microsoft is doing a lot right in placing its long bet on ecosystem coherence. But along the way it is making unnecessary mistakes.

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Cybersecurity

Cybersecurity By Brad Hill

Editorial: Countering ID theft requires better awareness campaigns

Evernote's massive password reset last week was the most recent demonstration of leaky security around consumer locks and keys. Dropbox, LinkedIn, Twitter and others preceded the Evernote action. These anxiety-producing consumer annoyances occur over a backdrop of increased cyber-attack news. Chinese hackers are spotlighted in many recent disruptions, substantiated by Akamai's report of originating-attack countries for Q3 2012, which shows China's percentage of worldwide cyber exploits doubling from the previous quarter. Precautionary password resets, as in the Evernote case, are minor aggravations. But the larger danger of password insecurity and increased cyber-malice is the swift domino effect that can lead to identity theft of the Mat Honan variety. Absolute personal cyber-security is probably a mirage. But there is not enough public education from industry that might reduce millions of easy targets.

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Google By Brad Hill

Editorial: Google Glass contest elicits mild uses for wild tech

Google's #ifihadglass contest advertises for "bold, creative individuals" to start carrying pre-production builds of Glass later this year. Since most people flatter themselves as dauntless and inspired, Google's challenge casts a wide net and applications are piling into Twitter. The contest apparently also seeks prosperous individuals willing to pay $1,500 for the prize, plus travel expense to pick it up. There might be good fiscal reasons for Google's parsimony, but I can't help noting that the $12 million of revenue generated by eager beta testers represents five-thousandths of 1 percent of the company's market cap, or one-tenth of a percent of its liquid cash. Putting aside whatever demographic-shaping is in play, the more interesting question is whether Google will find its desired 8,000 bold creative types. The applications do not foretell blazing originality among foaming early adopters. If there is a depressing strain of mediocrity in the #ifihadglass Twitter stream, perhaps it speaks less to human limitation and more to intrinsic constraints of the device as it is currently understood.

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News By Brad Hill

Editorial: RIAA takedown requests and ad complaints are missing an opportunity

As noted here, the RIAA has issued 10 million takedown requests to Google in an attempt to close off paths to sites that facilitate music downloading. At the same time, a related phenomenon is fueling the fire of rightsholder outrage: Brand advertising that appears on download sites and generates revenue for those businesses. These two aspects of the internet's ecosystem -- finding free music downloads through search engines, and ad-supported sites expediting illicit music acquisition -- represent deeply rooted challenges to media owners. At the same time, as with most challenges, there is a flip side of opportunity. The difference between capitalizing on an opportunity and being defeated by its challenge is the difference between getting in front of reality and falling behind it. The RIAA is regarded by many as the poster organization for denial of reality. A reversal of strategy and tactics might get big media owners in front of 21st century realities.

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Wearables

Wearables By Brad Hill

Editorial: iWatch app speculation is filler, not killer

Innovation is problem-solving. Radical innovation is seeing normalcy as problematic, and solving it. That level of invention, which solves a generally unrecognized problem to create a new product category, or user experience, can be difficult to recognize in the conceptual stage. A far-reaching idea can seem trivial if it solves routineness. Sometimes it takes the product itself, the manifested experience, to demonstrate how to rise above the customary. Email solved postal mail, which died another incremental death last week by announcing a proposal to end Saturday letter deliveries. Cell phones solved the disconnect between phones and the walking-around life. Mobile apps solved the gap between computers and cell phones. Perhaps HTML5 will solve apps. So forgive me if I'm being small-minded, but Bruce Tognazzini's speculative manifesto about an Apple iWatch fails to make a convincing futurist case for the imagined device -- despite whipping up a whirlwind of attention. What is the future of wearable computing?

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Big Tech

Big Tech By Brad Hill

Editorial: BlackBerry slumps into history of Super Bowl tech ads

The comparison is obvious: BlackBerry's already-infamous "Can't Do" commercial in this year's Super Bowl vs. Apple's legendary "1984" spot in the 1984 game. Let's do the comparison anyway, and consider some other tech advertising over 35 years of Super Bowls.

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By Brad Hill

Editorial: Facebook vs. Vine is another chapter in the book of 'We Own You'

Oh man, Vine is fun. It is already apparent that with creativity and planning you can produce something approaching an epic experience in a 6-second video. Vine is a perfect enhancement of Twitter's casual "what's happening now" social base. With stop-and-go videos that resemble animated GIFs, Vine puts greater movement and reality into life-casting. I showed it to my wife, who is not remotely a Twitter user, and she immediately began storyboarding microvideo adventures for our Serta sheep. So my message to all seven people who follow me on Vine: You've got a lot to look forward to. Speaking of followers, let's consider the tectonic unfriending that transpired in the ongoing skirmish between Facebook and Twitter, the serfdom of social media users and the historical risks of walled gardens.

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News By Brad Hill

Editorial: Kim Dotcom, noisy rogue with a commonplace startup idea

Peer-to-peer (P2P) file sharing has traditionally operated on a narrow ledge between perceptions of legality and illegality. The legitimacy of underlying file-transfer technology is never in dispute, though media companies might hate the unleashing of content that it represents. The narrow ledge is balanced between two activities: directly infringing copyright (what some users do), and indirectly facilitating infringement by providing a platform that makes it easy (what P2P platforms do). One purpose of the Digital Millennium Copyright Act (DMCA) is to protect the technology of file sharing, and companies that use it, by inventing a theoretical "safe harbor" that shelters all sorts of user-powered platforms from the consequences of illegal actions by the users. If media companies hate digitization generally, they particularly loathe Kim Dotcom and his entrepreneurial file-transfer platforms. Their revulsion was fulfilled exactly a year ago when the US Justice Department shut down Megaupload.com, a network of shareable cloud lockers focused on music, movies and images. Like a recurring nightmare, and in apparent commemoration of the anniversary, Megaupload's bumptious founder is launching Mega, an evolved version of the same idea. Mega further narrows the P2P ledge and fleshes out its founder's complex ambition.

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TV & Movies

TV & Movies By Brad Hill

Editorial: TV gets prettier, smarter and dumber

Good ideas are hard to predict, both before and after they are introduced as prototypes. The push-button (touch-tone) telephone was conceptually launched to the consumer market at the 1962 Seattle World's Fair, 21 years after the device was invented by Bell Telephone labs. Another 20 years after the Seattle exposition, touch-tone phones finally penetrated 50 percent of American homes. A general lack of tech frenzy, and monopoly pricing control, slowed adoption. But it's also true that the new phones didn't solve a fundamental problem. They sped up dialing, which solved a non-essential but important user-interface problem of rotary dial phones. Each year at CES, tech enthusiasts get a chance to glimpse prototypical ideas and guess whether they will endure. In doing so, one question should remain central: "What problem is being solved?"

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Google By Brad Hill

Editorial: FTC and Google -- why the right decision feels so wrong to so many people

The Federal Trade Commission's absolution of Google after a lengthy investigation into alleged abuse of market power induced expected reactions from the principle players. Microsoft was infuriated. Google was triumphant and exuberantly overstated the FTC's exit. ("Google's services are good for users and good for competition.") Lawyers and lobbyists bunched on both sides of the fence to issue scathing or praiseful statements. The court of common opinion is now divided between nodding approval and eviscerating censure. The comment hate being hurled at Google is partly derived from general monopoly-busting sentiment, but there is also a stuck-in-the-past misunderstanding of what Google has become.

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