brought its plant-based “chicken” tenders to restaurants this summer, and soon you'll be able to enjoy them at home when Beyond starts selling them through retailers. You'll find the $5 tenders at Walmart and other major grocery chains starting in October, though only in select markets. Beyond expects to expand availability later this year.
The company says its tenders have 50 percent less saturated fat than ones made with actual chicken, and have no GMOs, antibiotics, hormones or cholesterol. Beyond uses faba beans rather than a soy-based recipe in its attempt to replicate the taste and texture of a chicken tender. It says you'll be able to heat up the pre-cooked tenders in under 10 minutes.
Along with Walmart, Beyond's tenders will be available at some Jewel-Osco, Safeway NorCal, Harris Teeter, Giant Foods and ShopRite stores at the outset. Meanwhile, Beyond says it's increasing availability of its products at Walmart. It'll bring Breakfast Sausage Patties to more than 1,300 additional stores, while more locations will offer Beyond Meatballs and Beyond Beef Crumbles.
It's been a busy month in the plant-based meat alternative ecosystem. Beyond competitor Impossible started selling its "chicken" nuggets in restaurants . Impossible also announced that its version of ground pork in their dishes this fall.