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CBS All Access will be rebranded as Paramount+

All it took was years of negotiating and $30 billion.
Jessica Conditt, @JessConditt
September 15, 2020
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HOLLYWOOD, CALIFORNIA - JANUARY 13:  The cast of "Star Trek: Picard" attend the premiere of "Star Trek: Picard" at ArcLight Cinerama Dome on January 13, 2020 in Hollywood, California. (Photo by Jemal Countess/WireImage)
Jemal Countess via Getty Images

CBS All Access will become Paramount+ early next year as ViacomCBS attempts to wrangle all of its series under a single streaming banner. The rebrand signals the culmination of an on-again, off-again relationship between Viacom and CBS, both of which operated proprietary streaming platforms before finally merging in 2019 in a $30 billion deal. Viacom had BET+, Showtime and Pluto TV, plus a deal with Netflix for Nickelodeon shows, while CBS had CBS All Access.

United at last, ViacomCBS has been beefing up CBS All Access this past year, adding a ton of Viacom content to the platform, including shows from Comedy Central, MTV, VH1, BET and Nickelodeon. Now, it’ll all be housed under Paramount+.

ViacomCBS President and CEO Bob Bakish told CNBC about the new name Tuesday and confirmed three new shows heading to the platform: The Offer, a scripted, 10-episode series about the making of The Godfather; The Real Criminal Minds, a docuseries based on the show; and a revamped version of The Game.

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