Discord server owners in the US can now create their own subscriptions

Creators can now hide perks behind a chat paywall.

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After a year of testing, Discord is ready to let more creators offer subscriptions. The community platform has enabled Server Subscriptions for all eligible server owners in the US. Your favorite streamer or social media star can now offer exclusive content and features at multiple price tiers they set themselves. You might get bonus videos, early access to merch or voting rights for influential polls, for instance.

Discord stresses that creators will get 90 percent of their subscription fee. They can also use a newly launched promo webpage feature to promote their paid options. Any server owner qualifies as long as they're based in the US, agrees to policies and doesn't have any "recent" violations.

The long testing period reflects Discord's caution around launching Server Subscriptions. As company marketing manager Jesse Wofford told Engadget last year, the feature is meant to allow sustainable businesses on the platform — theoretically, a creator can generate meaningful profit (even if it's purely supplemental) from their Discord community.

Whether or not this represents a good value may depend on the services a creator is already using to charge for Discord access. Patreon asks for as little as 5 percent of monthly income before payment processing, but membership tiers and some other perks aren't available until a creator gives up 8 or 12 percent. Moreover, server owners still have to split their attention between two services — Discord's move potentially simplifies subscriptions.