Google is banning 'sugar daddy' apps as part of new sexual content restrictions

It's "specifically prohibiting compensated sexual relationships."

Steve Dent/Engadget

The term "sugar daddy" entered the lexicon in force back in 2015 when a massive data breach exposed a list of clients on the dating app Ashley Madison. Now, we're hearing about it again via Google's latest Play store policy update, as Android Police has reported. As part of new restrictions on sexual content, it's banning what it calls "compensated sexual relationships (i.e., sugar dating)," effective September 1st, 2021.

If you weren't aware, a "sugar daddy" is someone (a wealthy older man, usually) who is willing to spend money in exchange for sexual favors. A quick scan shows that there are plenty of sugar daddy style apps on Play, including a number that are literally called "Sugar Daddy." Others have names like Elite Millionaire Singles, SeekingArrangement and Spoil.

Spoil spells it out pretty clearly, as PhoneArena notes. "Here you can find other wealthy sugar daddies who are looking for a discreet arrangement, and you can also meet other attractive girls who are looking for generous men," the description reads. Presumably, this app and all the others will be removed by September 1st, though as with any other Android app, they would still be available via sideloading.