Google will let you limit YouTube ads for booze and gambling

The new ad settings will also be available across Google.

Google is introducing new advertising settings that allow users to see fewer ads related to gambling and alcohol. The feature will be available on YouTube within the US first, but will also eventually be available for all Google ads as well. The company says it will expand the feature globally “in early 2021.”

Google notes it already has “policies which determine when and where gambling and alcohol ads can be shown per local laws (e.g. age restrictions),” but that the new setting is meant to give an extra layer of control for those who would prefer to avoid them. Importantly, the setting won’t eliminate gambling and alcohol ads altogether, though it should result in “fewer” ads from companies promoting these products.