Google is reportedly in the midst of convincing Samsung to prioritize Assistant and the Play Store over Bixby and the Korean company’s own app store. According to Bloomberg and Reuters, the tech giants are discussing a new global revenue-sharing deal that would give Google more control over Samsung’s devices. Google has apparently been urging Samsung to give Assistant and its Play Store app more prominence on its devices for quite a while now. Samsung hasn’t been receptive, however, because it has its own voice AI and app store strategy — it even gave its devices dedicated Bixby buttons.
The Korean tech giant may now be more willing to accept the deal, considering the coronavirus pandemic’s effect on the whole mobile industry. While Samsung’s mobile division saw profits increase in the first quarter of 2020 when compared to the previous quarter, its smartphone sales ultimately declined by 20 percent, according to Gartner. Reuters says Google’s new proposal contains more lucrative terms than their previous deals in an effort to make it even more enticing.