GoPro has announced that it will lay off 200 employees or around 20 percent of its workforce due to the coronavirus pandemic. It aims to reduce expenses by about $100 million by switching the majority of its business to a direct-to-consumer model. The company said that Q1 revenue will be less than half of what it was in 2019 and added that CEO Nicholas Woodman will not take any salary for the rest of the year.
The COVID-19 pandemic hit just as GoPro was starting to recover from its disastrous move into drones. The company saw a large jump in revenue in the final quarter of 2019 thanks to the holiday success of the Hero 8 Black. However, it expects just $119 million in sales for Q1 2020, compared to $528 million the quarter before. Its 2020 product roadmap remains unchanged.