Honda is planning to make a bigger push into the EV market as part of its goal of introducing 30 electric models by 2030. We’ll soon get a look at a new EV series from the automaker, as it’s preparing to show off the lineup for the first time at CES 2024. We’ll get our first glimpse of these EVs during a press conference on January 9. The event starts at 1:30PM ET and you’ll be able to watch it below.
The automaker hasn’t revealed many more details about the new EV series. However, it did note that it will detail "several key technologies that illustrate the significant transformation Honda is currently undergoing." Honda is aiming to only sell zero-emission vehicles in North America by 2040, including battery electric and fuel cell electric powered models.
As it stands, the company has quite a bit of work ahead to hit that goal and perhaps catch up with its more EV-focused rivals. Currently, Honda has the all-electric Prologue SUV (which isn't available to the public yet) and two hybrids in its electrified lineup. In fact, it has killed off multiple hybrid models over the last few years..