Instagram lets you add five links to your profile so you can stop using Linktree

The feature is rolling out to all users.

Screenshot by Igor Bonifacic / Engadget

After years of resistance, Instagram is allowing users to add more than one link to their profile page. Meta CEO Mark Zuckerberg announced the change on Tuesday through his broadcast channel. “You can now add up to five links in your Instagram bio,” he said. “Probably one of the most requested features we’ve had.”

As a refresher, you can add a link to your Instagram profile by tapping the “Edit profile” button that appears above your photo grid and highlights. With the change rolling out to users, Instagram will even prompt you to add multiple links. The interface Meta designed for displaying the links isn’t the most elegant thing the company has ever released but it’s functional. If you put more than one link on your profile, Instagram will truncate the first one and state how many more follow. Tapping the first link that appears brings up a selection screen that allows you to see all the links at once.

If I had to guess, those who were already using services like Linktree to direct people to their other social profiles will continue doing so because those platforms offer more customization and allow you to include more than five links. In filling out my profile page, I didn’t run into any restrictions where Instagram told me I could not add a specific link, though I only attempted to link to my Engadget page and Twitter profile. I’ve reached out to Meta for more information.

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