Intel drops ‘i’ processor branding after 15 years, introduces ‘Ultra’ for higher-end chips

Instead, the company will be using "Core 3/5/7/9."


Today Intel is cleaning up its processor branding, hopefully making it easier to understand. Starting with the new Meteor Lake generation of processors, the company is moving from its traditional "i3/i5/i7/i9" branding to a simpler "Core 3/5/7/9" concept. Intel says the rebranding “better aligns to customer requests” to simplify its processor names and that the change will be reflected in text and on the badge. This is significant as Intel has been using the "i" branding for its processor for well over a decade.

Intel’s higher-end processors will include "Ultra" in their branding before the number — in practice that would look like “Intel Core Ultra 9." And for those who want more information, Intel says generational information will continue to be tacked on to the end ("Intel Core 9 processor 1300AB," for example.) The company stated that both the standard Core and Core Ultra processors can be paired with its Intel Arc graphics.

As far as what hasn't changed in Intel's processor branding, the higher number still denotes a faster processor. Naturally, Core Ultra models will come packed with additional speed and power. At the time of writing, Intel has yet to announce a release date or specifics for its new Meteor Lake processors. Though, rumors suggest that they’ll be coming sometime this year.