Advertisement
Engadget
Why you can trust us

Engadget has been testing and reviewing consumer tech since 2004. Our stories may include affiliate links; if you buy something through a link, we may earn a commission. Read more about how we evaluate products.

Mark Zuckerberg says generative AI is coming to ‘every single one of our products’

The company is working on chatbots for Messenger and WhatsApp and image editing tools for Instagram.

Chesnot via Getty Images

Meta’s generative AI plans are starting to come into focus. Though the company hasn’t adopted much in the way of generative AI features yet, Mark Zuckerberg has made it clear he wants Meta to be viewed as one of the leaders in the field.

Now, Axios reports that at a companywide all-hands meeting this week, Zuckerberg laid out some of Meta’s plans in more detail. The CEO reportedly briefed employees on some of the ways Meta plans to put generative AI “into every single one of our products.”

The planned features include AI “agents” for WhatsApp and Messenger, something that Zuckerberg has discussed in the past. And while Axios reports that WhatsApp and Messenger may be first to get the feature, an early version of an AI chatbot was spotted in the Instagram app this week by app researcher Alessandro Paluzzi. Screenshots he shared indicated the app could have as many as 30 different “personalities” to choose from.

Also in the works, according to Axios: generative AI photo editing in Instagram. The feature would apparently allow users to edit their photos via text prompts and then share the images back to their Story. Zuckerberg has also recently discussed — during the company's most recent earnings call — post creation tools for Facebook, as well as for the platform’s advertisers.

It’s still unclear just how soon some of these features may launch, but it sounds like Zuckerberg is hoping to see them sooner than later. The company is also hoping employees will come up with some ideas for new generative AI features of their own and is reportedly hosting an internal hackathon to inspire potential new ideas.