MoviePass relaunches nationwide with a new pricing model
The subscription service returns just in time for Memorial Day weekend.
MoviePass has been gearing up for a wide relaunch since 2022 when it started beta testing a new subscription format in several cities, and now it’s here. Introducing MoviePass 2.0, or 3.0 depending on who you ask. The phoenix has risen from the ashes to once again offer you access to a bunch of theatrical films for a monthly subscription cost, and just in time for Memorial Day weekend.
The nationwide re-launch includes over 4,000 movie theater locations throughout the country, such as those operated by AMC Theaters, Regal Cinemas, Cinemark and a slew of smaller regional chains. So what’s the catch? The subscription model now costs more, likely because the company figured out the hard way that charging $10 per month for unlimited in-person movies makes it tough to turn a profit.
This latest iteration of MoviePass offers several subscription plans to suit how often you like sitting in a darkened movie theater. Plans still start at $10 per month, but this is only good for up to three movies each month, instead of one each day like the MoviePass of old. Subscription tiers go all the way up to $40 per month, which allows for up to 30 theatrical screenings. In other words, it’s four times as expensive as the OG plan. Still, $40 for 30 movies is a great deal, considering a single ticket costs $10 to $14 in most places.
Just like before, you can make arrangements to see a film right on the MoviePass app, as long as the theater has partnered directly with the company. You should be able to reserve a space and even select your seats, just like you were buying an actual movie ticket. It also looks like MoviePass reservations are exclusive to 2D screenings, so toss those 3D glasses in the trash.
The movie-reservation subscription app has had a long and storied history, capturing the hearts of theater-goers upon its launch in 2011. This love affair couldn’t last, however, as it ceased operations in 2019 and filed for bankruptcy in 2020. Since that time, original co-founder Stacy Spikes acquired the company’s assets, brought on new investors and went ahead with this re-launch. Cheaper movies are never a bad thing, so here’s hoping the app has some staying power this time.
