Will this pair of Hollywood strikes ever end? It looks like the big corporations are digging in for a long battle, illustrated by Netflix’s recent job posting for a machine learning platform product manager. The position pays an annual salary of $300,000 to $900,000 at a time when many actors make around $200 a day, according to this SAG-AFTRA contract. The role AI will play in creating future entertainment is a key item of debate for both striking parties.
The job listing indicates that the AI will be used to “create great content” and not just develop new algorithms to recommend shows and movies. The posting also alludes to a far-reaching effort by the streaming giant to integrate artificial intelligence in “all areas of the business.” A separate section on the company’s website goes on to say that Netflix uses AI “to optimize the production of original movies and TV shows.”
That’s not the company’s only AI-heavy job posting promising a giant payday. Netflix is also hiring a technical director for generative AI at its burgeoning gaming studio that pays an annual salary of up to $650,000, as reported by The Intercept. These efforts are already bearing fruit, as Netflix currently airs a Spanish reality dating series called Deep Fake Love that scans contestant’s faces to create AI-generated “deepfakes” and its gaming studio employs generative AI to compose narratives and dialogue.
This all comes after striking actors rejected a proposal from the Alliance of Motion Picture and Television Producers (AMPTP) that generously offered workers a one-time $200 day rate for performers to get scanned for future use as AI-enhanced CGI simulacrums forever, until the end of time. SAG-AFTRA says the company would “own that scan, their image, their likeness, and be able to use it for the rest of eternity in any project they want with no consent and no compensation.”