OpenAI will pay to train its models on Business Insider and Politico articles

The deal is reportedly worth tens of millions.

SOPA Images via Getty Images

OpenAI will pay German publisher Axel Springer to use its news articles to train its AI models and show real-time information from Axel Springer's brands, which include Business Insider and Politico in the US and Bild and Welt in Europe, in ChatGPT’s responses. None of the companies disclosed how much the deal was worth, but Bloomberg reported that OpenAI will pay the publisher tens of millions of euros over the next three years.

“This partnership with Axel Springer will help provide people with new ways to access quality, real-time news content through our AI tools,” said OpenAI’s chief operating officer Brad Lightcap in a statement. “We are deeply committed to working with publishers and creators around the world and ensuring they benefit from advanced AI technology and new revenue models.”

OpenAI’s partnership with Axel Springer comes on the heels of concerns from creators, authors, and publishers who have criticized and sued generative AI companies for training their models on their content without consent or compensation. Some publishers like The New York Times, Vox Media, BBC News, Reuters, and CNN have blocked OpenAI from accessing their data. Striking deals with AI companies, however, could provide a brand new revenue source for publishers who are currently going through the worst year for the media business in decades.

As part of the deal, Alex Springer will provide OpenAI with both current news articles as well as archives from all its brands to train its large language models, the foundational tech that powers ChatGPT. When ChatGPT uses Axel Springer’s articles in its responses, it will include attribution and links to the pieces for transparency. Axel Springer will also be able to use OpenAI’s technology to improve its own products, The Wall Street Journal reported.

This isn’t the first deal that OpenAI has struck with a news publisher. Earlier this year, the company entered into a two-year partnership with The Associated Press to use select content from the AP’s archives dating back to 1985 to train its AI models, although the terms of that deal do not include letting ChatGPT use AP content in its responses. OpenAI also has a $5 million partnership with the American Journalism Project to explore how local news organizations can benefit from artificial intelligence.