Peloton today launched Lanebreak, a new series of workouts that mimic a racing game for its connected stationary bike. Riders get behind a virtual wheel, race down a multi-lane highway and gain points for higher levels of output and resistance. The fitness company briefly beta tested Lanebreak last July, and is now launching the new mode as a software update to all Peloton bikes in the US, UK, Canada, Germany and Australia.
Unlike the majority of other Peloton workouts, there’s no instructor on Lanebreak offering encouragement throughout the ride. Instead, riders can choose from a selection of different pop-centric playlists to listen to in the background, featuring the likes of David Guetta, David Bowie, Bruno Mars and Ed Sheeran.
For Peloton riders who are bored with the usual slate of instructor-led classes, Lanebreak adds a change of pace. It’s also the first new program that the fitness company has added to their fitness library in a while, following a major expansion in 2020 that included barre, yoga, pilates and strength training classes.
The fitness company, once a darling of the pandemic, has now run into financial woes due to a decline in demand. Earlier this month, Peloton replaced its CEO and laid-off roughly 20 percent of its workforce in an effort to streamline its expenses. But despite its struggles on Wall Street, Peloton's incredibly loyal customer base has a 96% one-year retention rate. The bikes are a large upfront investment, and few Peloton riders want the added hassle of reselling and moving their $1,495 bike. While it’s unlikely that Lanebreak will recruit new Peloton riders, it’ll add some variety to a fitness library that, for some seasoned riders, has become stale.