Not sure about whether or not Quibi will make it? The mobile-first video service with its “quick bites” content approach and Turnstyle technology for portrait or landscape viewing has failed to make much of an impact on viewers this year. Execs blamed the pandemic for its muted launch, but now The Information cites sources who claim that founder and chairman Jeffrey Katzenberg has told people he may have to shut down the company, and they report that he tried to sell its content companies including NBCUniversal and Facebook.
When Devindra Hardawar tried Quibi earlier this year he wasn’t impressed by the content or its mobile-focused approach. Since then Quibi has released more original content, and relented a bit on its phone-first stance. It added support for AirPlay and Chromecast, and today it released a version of the app that works on Android TV, Fire TV and Apple TV.