Snapchat finally lets users add music to their snaps

The feature makes Snapchat a little more like Instagram and TikTok.

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Karissa Bell
October 15, 2020 1:54 PM
Snapchat now lets iOS users add music to snaps.

Snapchat is finally bringing music to posts. The company updated its app with a new music feature called “Sounds” that allows users to add songs that will play alongside their posts. It’s available now to all of Snapchat’s iPhone users (no word yet on Android). 

The update, which Snap began testing back in August, is similar to Instagram’s music feature: users can browse a selection of songs and add a clip to their snap. When another user opens a snap with music, they can swipe up to learn more about the some or open it in a streaming app.

Right now, there are only a handful of tracks available (including a new Justin Bieber track that’s being featured as a Snapchat “exclusive”), so the app’s music selection isn’t nearly as extensive as what you’d find in Instagram or TikTok. But Snap has struck a number of multi-year deals with labels, which should help the company pad out its catalog over time.

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Separately, the company is also working on another TikTok-like feature that will allow users to add their own audio to snaps. That update is expected “in the coming months.”

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Snapchat finally lets users add music to their snaps