Content creation experts Streamlabs has partnered with beleaguered social media platform X to offer a “seamless go-live experience”. This is part of X’s long-promised integration of game streaming to the site. To that end, it’ll allow X users to initiate streams without having to manually input stream keys and it’ll let those same users sign into the Streamlabs desktop app or the mobile app using social media credentials.
The system also integrates with X’s new live broadcast chat functionality, so you can monitor chat messages in the Streamlabs desktop add as you stream. The desktop app also lets you adjust monetization options on the fly, including custom alerts for tipping and overlays for branded content. Additionally, content creators have access to the Streamlabs merch store so they can hawk branded products while they stream. Creators using X will also have access to the company's line of widgets for increased engagement.
For regular users, this partnership will allow people to chat with their favorite streamers in real-time straight from X, though this feature looks to be paywalled behind one of those Blue subscriptions, or Premium or whatever it’s called these days. The one that gets you the universally-beloved blue check mark.
Of course, there’s the massive antisemitic elephant in the room. This is a strange time to announce a partnership with X, given Musk’s recent behavior and the ongoing exodus of advertisers from the social media platform. So far this exodus has included Apple, Disney, Paramount, Sony, Warner Brothers Discovery and others. It looks like Streamlabs, and by extension Logitech, has decided to buck trends and tie its horse to the X wagon. Still, new livestreaming tools are never a bad thing.