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The TUAW Daily Update Podcast for June 11, 2014
It's the TUAW Daily Update, your source for Apple news in a convenient audio format. You'll get some the top Apple stories of the day in three to five minutes for a quick review of what's happening in the Apple world. You can listen to today's Apple stories by clicking the player at the top of the page. The Daily Update has been moved to a new podcast host in the past few days. Current listeners should delete the old podcast subscription and subscribe to the new feed in the iTunes Store here.
Daily Update for June 20, 2013
It's the TUAW Daily Update, your source for Apple news in a convenient audio format. You'll get all the top Apple stories of the day in three to five minutes for a quick review of what's happening in the Apple world. You can listen to today's Apple stories by clicking the inline player (requires Flash) or the non-Flash link below. To subscribe to the podcast for daily listening through iTunes, click here. No Flash? Click here to listen. Subscribe via RSS
Ad exec Scott Trattner returns to the Apple fold at Media Arts Lab
Most of the hiring talk today is about Adobe CTO Kevin Lynch joining up with Apple, but there's been another interesting job switch in the Apple-sphere recently. Ad exec Scott Trattner has returned to work for the Media Arts Lab ad agency, after a short stint working for the design firm 72 and Sunny. The Media Arts Lab is part of ad agency TBWA/Chiat/Day, and the group is responsible for some of the most iconic Apple ads, including the famous Switcher ads, as well as the iPod ads, Think Different and even the classic "1984" commercial. Trattner was responsible for a few big Apple campaigns, including the "Get a Mac" series with John Hodgman and Justin Long. He had transitioned over to 72 and Sunny, a company that is actually working on ads for Samsung at the moment, but now he's back at the Media Arts Lab, as of last month. Apple's recent ads haven't been quite as exciting as some of the ones we most love and remember, so maybe Trattner's return will help get things moving along again. He's back in his Executive Creative Director position, and reports say he's back at work on Apple already.
Apple reportedly to stop running "Genius" TV ads
You know those "Genius" Apple ads that started running the night of the Olympic Games opening ceremony? They feature a friendly Apple genius in his trademarked blue T-shirt and with his ID hanging around his neck, helping airline passengers and the husband of a woman who was going into labor, as well as consoling a guy who had purchased a skinny "just like a Mac" ultrabook. Well, those ads haven't been seen much during the Games, and now the word on the street is that they have been pulled. Mashable talked to a rep for Apple's ad agency -- TBWA/Media/Arts Lab -- who said that the ads were only intended for a run during the first weekend of the Games. The ads didn't seem to thrill audiences the way that most Apple advertising does. Mashable noted that the latest Siri ad featuring film director Martin Scorsese had about 6,000 "likes" on YouTube and about 700 "dislikes." For the "Basically" ad (see screenshot above), the ratio was almost even -- around 4,000 "likes" and "dislikes." Does this mean that Apple pulled the ad because of a lukewarm response? Possibly not. Companies have been known to create short-run ads for specific high-viewership shows. It remains to be seen if Apple will restart the ads in the future. [via AppleInsider]
New Apple Switcher-Cam ad will take over online media
The newest Get A Mac, ad from Apple will take over the front page of a number of sites this month. Created by TBW\Media Arts Lab, the ad takes over the page as PC chases switchers through various switcher-cam displays. Thanks to Ivan for sending it in, and Ads of the World for hosting it.
Apple's main ad man thinks different, steps down as Macs battle PCs like it's 1984
Apple's certainly seen plenty of shakeups in its ranks over the years and, while this one may not exactly come as a shock, it's still tough to overstate the influence of Lee Clow, who has announced that he's stepping down as chief creative officer of Apple's main ad agency, TBWA/Media Arts Lab. While he also made his mark with a range of other clients (including the Energizer Bunny and the Taco Bell Chihuahua), Clow was most closely identified with Apple, and founded the Media Arts Lab as part of TBWA in 2006 specifically to serve the company. Clow has been the man behind virtually every major Apple advertising campaign even before that, however, including the famous 1984 Superbowl ad, the "Think Different" series, the dancing iPod silhouettes and, of course, the Mac vs. PC ads. Not surprisingly, another Apple ad man, Duncan Milner, has been tapped to take his place, and Clow will be staying on as Chairman if he ever needs a little advice. Let's head on past the break for a brief trip down memory lane, shall we? [Via Macworld]
