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Beer to thank for consumer electronics explosion?
Beer has certainly found its place in worldwide culture, but claiming that it's the foundation for all of the consumer electronics that we enjoy today is probably stretching it. Nevertheless, the controversial (or just plain sarcastic) Charlie Bamforth proclaims that "beer is the basis of modern static civilization," touting his three decades at Anheuser-Busch as a knowledge base. Essentially, Charlie insinuates that beer spurned innovation in ages past by making the early brewers think outside of the box, which subsequently led to tents, then cities, and by extension, iPods, laptops, and USB-powered oddities. Granted, the man's linkages make entirely more sense when inebriated (or at least tipsy), so if you're looking to prove just how important alcohol is to your gadget collection, grab a few cans and hit the read link below.[Via Inquirer]
PS3 or beer? Microsoft poses the ultimate question
While we might've put down a few of Microsoft's last night Europe exploits as a tad immature, we aren't going to deny the genius here: Microsoft's message to gamers is that the PS3 = the Xbox 360 + £146 in beer money. Of course, such a mental exercise is nothing without a bit of illustration, so Microsoft carted in just that much beer to the offices of the UK's CVG magazine (above) and Auckland, NZ's GamePlanet store (pictured after the break). Naturally, Sony will have the last laugh when its utterly sober fanboys use keen rhetoric to destroy their tipsy MS fanboy opponents in the comments section following this post.[Via Joystiq]Read - CVGRead - GamePlanet
Microsoft uses beer to illustrate Xbox 360 cost advantage
Drink that picture in ...After yesterday's shenanigans, we imagine the guys at Microsoft strutting around their various international offices as if they were in a locker room after a big game; lots of high-fiving, butt-slapping, and other telltale indicators of competitive confidence. For example, for the European (and New Zealand ... ean) PS3 launch, they did what any self-respecting mega-corporation would do: Used beer to visually communicate the price difference between their console -- the Xbox 360 -- and their competitor's -- the PlayStation 3. UK-pub CVG received the above stockpile while Auckland, NZ's GamePlanet store got a similar treat (pic after the break). We normally would consider additional games a more appropriate metric when discussing price deltas, but we suppose they wanted to stick with the locker room theme.Read - MS sends CVG the difference between 360 and PS3... in beer! (CVG)Read - Microsoft NZ Tease Sony (NZGamer.com)
PS3 price difference buys a lot of beer
It's pretty common knowledge that the PS3 is a bit more expensive than a Xbox 360. In Europe the difference in price is around £146, something Microsoft really wanted to hit home with their latest generous offering. This afternoon, over at the CVG offices, they received a special delivery of £146 worth of Fosters beer, rolled in by beer couriers, and sent to them by none other than Microsoft. Perplexed by Microsoft's sudden generosity, they opened the attached note which read;"What would you purchase for £146...? (The price difference between an Xbox 360 and a PlayStaion 3) Well, for a start we thought you might like £146 worth of beer to kick start your weekend early."What a great point Microsoft, we would have never thought to purchase beer with all of the money we've saved. But why you didn't share the beer love with Fanboy Towers? We're still a little confused to exactly how much beer one could purchase with the savings in US currency, so we'd welcome the knowledge. Lucky CVG writers ... they get all the drunken fun on Microsoft's tab.[Via Digg]
Inebriated crooks leave behind digital snapshots of themselves
It's one thing to lose track of all the peripherals you need to gank whilst stealing a gaming console, but to leave behind digital snapshots of yourself at a crime scene is on an entirely different level of dumb. In a case filled with Darwin award nominees, a team of self-incriminating thieves managed to break into private property and jack about "$5,000 worth of expensive alcohol, including $800 bottles of wine and high-dollar scotch," only to forget a digital camera filled with photos of the party in progress. Interestingly, game designer Richard Garriott (Ultima Online, anyone?) actually owns the property, and has stated that he'll probably install a swank video surveillance / security system to prevent such an annoyance from happening again. But if you've been wondering how to make a quick buck in order to snag a few new pieces of kit flowing out of CeBIT, Texas police are offering "up to $1,000 in reward money" for leading investigators to the less-than-intelligent criminals.[Via Fark]
The Godfather: Blackhand Edition (or, a field day for Jack Thompson)
We're not particular fans of EA, generally lackluster licensed games, or the mafia. Still, seeing this trailer excites us a little, if for nothing else than to beat the crap out of everything that moves. The gesture-based control system includes such perks at beer bottle throwing, choking, slapping, and throwing people into walls. Yep, our buddy J.T. is gonna have a grand ol' time with this one, and to be honest, we're a little worried. If hyper-paranoid parents get a look at this stuff, Nintendo could land in some hot soup. For now, though, simply kick back and enjoy the abject violence.
Heineken to track shipping containers via GPS
We're not exactly sure why Heineken needs GPS to monitor the location of its beer shipments, but they probably know more about global shipping logistics than we do. According to RFID Journal, starting this month, the Dutch beer giant will begin the first test of its "Living Beer Plan," tracking 10 shipping containers of beer from Heineken headquarters in The Netherlands to the United Kingdom and the United States. Customs data, such as whether or not the containers' doors have been opened, will be available online to British and American customs officials, (as well as the researchers monitoring the project at the Vrije Universiteit Amsterdam) even before the cargo ships reach UK and American ports. Heineken claims it will save on the 30-odd pages worth of printed customs forms and other documents by using GPS and online tracking instead. Surely with the money saved on not printing up documents, Heineken wouldn't mind sending its friends at Engadget a free case of brew? Pretty please?[Via Brandish]Read - VNUNetRead - RFID Journal
College students: iPods better than beer
Kids these days. When I was a college man, my pals and I spent many an evening tying one on getting to know the locals socializing. According to Student Monitor, which conducts market research of student life, the iPod was rated as being more of an "in" thing than beer when the company recently polled 1,200 students. Granted, it was a close call (the iPod nabbed a rating of 73% while beer brought in 71%), but still, I was quite surprised. I love my iPod and all, but I'm not going to turn down a (properly poured) Guinness.What's your take, students: Your brew or your iPod?[Via Blogging Stocks]Thanks to everyone who sent this in.
Bungie's Master Chief bottle opener
How does a battle-hardened Spartan soldier kick back and relax after fragging Covenant all day? With a crisp, cool, refreshing New Mombasa Ale. And how does s/he open it? No, not with their teeth, but with their authentic Bungie.net Spartan keychain! Sure, it looks like a regular keychain with a Spartan helmet on it, but our in-house beer-ologist (me) has confirmed the dimensions are indeed correct for maximum beer-opening functionality. Other Bungie Store updates include a Halo cup (to pour your beer in), and a Spartan Messenger Bag (to carry your plasma grenades in...and also beer). *Kids, please replace all references to beer with root beer. Thanks! [Thanks, hooters; store update via Bungie.net]
Miller to introduce self-cooling beer cans next year
We're always keen on technology that improves our beer consumption experience, whether it be coasters and pitchers that signal for help when you need a refill, or mugs that let you share a drink with distant friends. Obviously, then, we were understandably excited to learn that Miller will be the first domestic brewer to utilize Tempra's self-cooling cans for dropping your drink's temperature a minimum of 30º F on command. Self-cooling, and self-heating, technology have been around for awhile, but save for the homemade Peltier Beer personal beverage cooler, this is the first method we've seen to cool down your suds long after the ice in your cooler has melted. Tempra's I.C. Can works by drawing heat out of the beverage with a natural desiccant (drying agent), through a water gel coated evaporator, and into an insulated heat-sink container, once an internal vacuum-seal has been broken. Miller's self-cooled offerings should begin showing up in finer distributors nationwide starting sometime next year, and as you can probably imagine, a sixer of these high-tech brews isn't going to come cheap.
The Peltier Beer personal beverage cooler
Once in a while a homemade device comes along that is so darn handy that it's destined for mass market distribution. The Peltier Beer personal beverage cooler is one such device. Basically a drink holder attached to a cooling plate, a thermometer, and some batteries, this contraption cradles a pint glass and keeps your refreshment of choice chilly even in the hot sun. For now you'll still have to build your own (unless someone knows of a commercial product that does this), though luckily Per Oyvind Arnesen takes you through the build step-by-step if you follow the link. We're excited about this product, but we'll wait around for one that is USB-powered, you know, just cause so we get bragging rights while we drink at work. [Via Cnet]