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Droid more valuable than Nexus One or iPhone 3GS according to iSuppli
Ah, here we go again: another report from iSuppli breaking down the bill of materials (BOM) for one of our favorite smartphones. This time it's the Droid / Milestone under scrutiny, Motorola's beefcake slider that currently sells for $560 month-to-month on Verizon ($199 on contract). According to iSuppli's analysis, Droid brings a $187.75 bill of materials that breaks down into $179.11 worth of components and $8.64 in manufacturing costs. Naturally, the BOM does not include licensing fees, software costs, accessories, or the massive outlay this device has received in advertising support. Nevertheless, it makes for interesting apples-to-apples fodder when comparing costs with the Nexus One ($174.15 in materials only), iPhone 3GS ($178.96 materials and manufacturing), and original Palm Pre ($138 materials and manufacturing). The single most expensive component on the Droid is the 16GB removable microSD card ($35) bundled with the Droid. And after a controversial MOTO report that demonstrated a lackluster capacitive touchscreen on the Droid, it's interesting to compare the Droid's 3.7-inch TFT LCD ($17.75) and capacitive touchscreen overlay ($17.50) with that of the iPhone 3GS ($19.25 spent on a smaller 3.5-inch LCD and cheaper $16 touchscreen overlay) and Nexus One (whopping $23.50 for 3.7-inch AM-OLED display and $17.50 for the touchscreen assembly). Rounding out the top-end costs are the Droid's 5 megapixel autofocus CMOS sensor ($14.25), Qualcomm baseband processor / RF chip ($14.04), and TI application processor ($12.90).
iPhone 3GS: $179 to build says iSuppli
iSuppli's just released its estimated cost of Apple's newest offering, the iPhone 3GS. Total costs for the 16GB model costs $178.96 to manufacture, according to them -- give or take $4.63 more than the 8GB iPhone 3G estimate from last year. It's also about $40 more than iSuppli's most recent manufacturing estimate for the Palm Pre. The estimate covers only materials, and doesn't take into account various costs such as shipping and distribution, packaging, royalty fees or all the miscellaneous accessories included with each handset. Regardless, it definitely looks like Apple's managed to step up the innards of the phone without a significant bump in costs.
iSuppli: $359 Kindle 2 costs $185 to build, Whispernet says shhh
Ever wonder how Amazon was able to bundle unlimited Whispernet (Sprint EVDO) with the Kindle 2? To start with, eBooks are small, really small in the context of digital media downloads (music, audio-books, movies) so there's little impact to the Sprint network. Kindle 2 is also sporting a pretty healthy markup to cover the data fees. After conducting its own teardown and analysis, iSuppli estimates that the Kindle 2 costs just $185.49 for materials and manufacturing. The estimate does not include the costs related to marketing, distribution, class-actions, or the pain you feel at having learned the true definition of free. Full press release after the break.
iSuppli: BlackBerry Storm costs $4 more than its purchase price to build
In a fiscal climate where profit margin reigns intensely supreme, we've got yet another dollop of bad news to heap upon the parfait of pain that is the $199 (after $50 mail in rebate) BlackBerry Storm. Research firm, iSuppli, estimates that the cost for the components and assembly of RIM's BlackBerry Storm are just shy of $203 -- an estimate that does not include software development and uh, bug fixing costs or those attributed to patent licensing, physical distribution, marketing or anything else in the product lifecycle. The most costly component is the $35 Qualcomm MSM7600 processor that gives the Storm its dual GSM / CDMA personality. Now, $203 isn't that big of a spread compared to the per unit cost of a $175 8GB iPhone 3G, $169 BlackBerry Bold, or $144 T-Mobile G1. However, the lost prophets profits add up quickly when you've moved over a million units globally.P.S. We're not implying that RIM is losing money here (the price is obviously carrier subsidized), only that the Storm is likely less profitable than its peers. But without knowing what VZW pays on a per unit basis, we can't say for sure who's getting the fiscal-shaft.
iSuppli says T-Mobile G1 costs $144 to make, nothing to love
Teardown specialist iSuppli is at it again, digging through the G1's guts this time around in an effort to wrap its inquisitive brain around the inaugural Android handset's bill of materials. The result? $144, which naturally doesn't reflect HTC's R&D -- an additional expense that might have been unusually low for the G1 considering HTC's overwhelming expertise in manufacturing all things mobile. For the record, this is about $30 less than iSuppli's July estimate for the 8GB iPhone 3G, though the comparison isn't terribly fair considering that the G1 has a mere pittance of internal storage by comparison. There's no telling what T-Mobile pays HTC for each and every G1 it sells, but we pay $179 (or less) on contract -- so it seems HTC is making itself a nice little profit right out of the gate and customers aren't footing much of the bill. At least, not until they've gone a few months into their two-year agreements.
Decompression done right with Unarchiver 1.6
Even though OS X includes a handy contextual menu for zipping and unzipping files, the decompression chores (handled by the BOMArchiveHelper.app tool, originally built for expanding components during software installs) aren't always managed as cleanly as one might like. The default behavior of the expander is to leave the original files intact after processing, leading to a phenomenon termed "zip litter" by a colleague. Blech.If you're seeking a zipless desktop, check out The Unarchiver by Dag Ågren, just updated to version 1.6. Built from the bones of an ancient Amiga decompression library, this Swiss Army knife can handle almost any format you can think of and probably a few you can't -- I'm personally very excited to crack open some DiskDoubler files that have been languishing on my old Bernoulli media. With the exception of the proprietary SITX archives, where you'll still need an instance of Stuffit Expander, this free tool can handle everything else.Thanks, Jeff!
