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Blockbuster UK finds a rescuing buyer, keeps staff and stores afloat
When Blockbuster's UK brand entered administration at the start of the year, there were concerns that it would ultimately prove just another casualty of the inexorable move toward online video. Not quite: Gordon Brothers Europe, a private equity firm known for rescuing troubled companies, has bought Blockbuster's British assets. The acquirer isn't disclosing the cash involved, but it plans to keep 2,000 workers and 264 stores in full swing while it plots a turnaround. That recovery is only described in vague terms at this stage, however -- Gordon Brothers plans to bring "new products" and "new technologies" to the bruised retail chain. While we're glad to see a one-time cornerstone of video rentals get a second chance, we hope that its bounce-back strategy involves a more futureproof selection than aisles full of plastic discs. [Thanks, Steven]
Lady Gaga named Polaroid creative director, puts that liberal arts education to good use
As you know, Polaroid recently went Chapter 11 (again), relegating the once great brand to little more than intellectual property to be exploited by the likes of Hilco Consumer Capital and Gordon Brothers -- a couple outfits that know the power of branding. You know who else understands the power of branding? That's right: Lady Gaga, the newest creative director of Polaroid Imaging Products (insert your own Paparazzi joke here). Apparently the chanteuse will be working "behind the scenes" to develop "prototypes in the vein of fashion / technology / photography innovation." We just hope the Haus of Gaga has learned a thing or two after that Monster debacle a few months back. PR after the break.
