• Litely looks to improve mobile photo editing by focusing on simplicity

    Billy Steele
    Billy Steele

    "The best photos don't look edited; it's all about the story and the moment," photographer Cole Rise quips while walking me through his new mobile image editor. You may not recognize his name, but if you've used Instagram, you've seen some of his work. Rise created the Hudson, Sierra, Sutro and Rise filters for the popular social snapshooting app. But he's quick to tell you that the features in Instagram and other mobile editing software help mask bad photos and are generally too heavy-handed to churn out truly compelling images. So with that in mind, and with a library of presets for Lightroom, Photoshop and Aperture already in his toolbox, he set out to make a non-destructive editor with a simple UI and subtle tools. Something to make film-like tweaks to good photos rather than improve mediocre ones. He created Litely for iOS.