• Jon Fingas/Engadget

    NPR-led system will track podcast listening behavior

    Jon Fingas
    Jon Fingas

    Podcast creators typically don't know much about your listening habits. They can track downloads, but they seldom know when you've skipped an ad or left an episode unfinished. NPR, however, aims to fix that. It recently partnered with a host of companies to introduce Remote Audio Data, a way to share listening metrics directly from podcast apps while theoretically protecting your privacy. A total of 13 organizations have committed to using RAD in 2019 (including mainstays like PRI/PRX and RadioPublic), while the 10 companies supporting the effort include Google, ESPN, iHeartMedia and the New York Times.