Stella-Artois
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Get your dri... er, game on with the Stella Artois PSP
Nothing goes together like drinking brewskis and the PlayStation Portable, right? Apparently, that goes doubly so if you're a sales representative in the land down under. Stella Artois is the number one international draught beer, but they haven't cracked the Australian market. So, instead of sending boring brochures and glossy guides down to the land of Oz, they sent 50 custom-made Stella-branded PSPs to the sales teams.Not only were they in hand-stitched black velvet Stella bags, but they also had Stella themes loaded on them, and were packed with information about the beer. Plus, since they have wi-fi built-in, they can download updated beer data when they aren't playing God of War: Chains of Olympus or listening to Kylie Minogue MP3s. Now that's a marketing tool we can get behind. We wonder how long it'll be before one of these babies is up on eBay.[Thanks, Dan]
This PSP does a different kind of brew
Stellla Artois, a fancy-schmancy beer originating from Belgium, has devised a clever way to assist their new sales team in Australia. Fifty PSPs customized by the advertising agency Lowe and Rivet were issued to the team, which will be used to present Stella Artois marketing materials, such as short presentations and artwork.The PSPs are stored in "hand-stitched black velvet drawstring bags and rebranded with Stella Artois logos." Additionally, the devices contain a customized XMB that reflects its status as a Stella Artois sales presenter. Lowe and Rivet also points out that the PSP is Wi-Fi capable, which allows them to "load up new material quicker than new pages can be printed for a loose-leaf folder."And the results? "... every sales representative who was given a PSP met all their sales targets for the relevant quarter. Anecdotal feedback also confirmed that without exception, the PSP was regarded as the best sales presenter ever received. As a result, Foster's is now reviewing further rollout of the tool." Sounds about right to us -- the PSP's portability, internet and multimedia capabilities makes it an unconventional but ideal tool for just this kind of job.[Via Gizmodo]
