• Vidpresso

    Facebook buys Vidpresso to make live broadcasts more interactive

    Mariella Moon
    Mariella Moon

    Facebook's new acquisition will make it much easier even for amateur live broadcasters to add interactive effects on their videos. The social network has snapped up a startup called Vidpresso*, which offers clients access to a technology that allows them to display polls, comments and other elements from Facebook, Twitter, Periscope and other social networks on the screen. A spokesperson told TechCrunch that it has acquired its seven-person team and its technology, but not the company itself. Vidpresso's employees will apparently join Facebook's offices in Menlo Park, London and LA while continuing to provide clients like BuzzFeed and Nasdaq access to their services.