Tesla halves the price of its Full Self Driving (Supervised) subscription to $99 per month

The price of a monthly subscription to Tesla's (kind-of) self-driving software has just been cut in half. Tesla's Full Self Driving (Supervised) subscription now costs $99 per month, a reduction from the previous standard of $199.

Tesla instituted the $199 monthly upgrade fee in 2021, back when its self-driving system was still in beta. It costs $12,000 to add Full Self Driving (Supervised) — full name, every time — to a Tesla outright, so at the current rate, it'll take 10 years for the subscription to lose its value. As far as installment plans go, this one seems like a solid deal. To be fair, so was the $199 rate, which gave (self-)drivers five years before hitting $12,000 in fees.

Tesla is doing what it can to make its EVs (and its stock) more attractive following a rough financial quarter to kick off 2024. For the first time since 2020, Tesla EV shipments fell year-over-year and they dipped significantly compared with the previous quarter. In the first months of 2024, Tesla deliveries were down eight percent yearly and down 20 percent over the final quarter of 2023. Analysts expected Tesla to ship 449,080 EVs in Q1 2024, but it delivered just 386,810.

The company offered a free trial of Full Self Driving (Supervised), which does not make the vehicle autonomous, to Tesla drivers at the end of 2023, seemingly in an attempt to boost its bottom line before reporting came due. As of March 2024, Tesla salespeople in North America are required to demonstrate Full Self Driving (Supervised) to anyone buying a vehicle. The prices of all Model Y vehicles also rose by $1,000 on April 1.

Tesla hasn't shared shipment numbers for the Cybertruck, which started rolling out late last year. The company is preparing to release a "next-generation low-cost" EV in 2025. Probably.