Why you can trust us

Engadget has been testing and reviewing consumer tech since 2004. Our stories may include affiliate links; if you buy something through a link, we may earn a commission. Read more about how we evaluate products.

The Apple Watch Series 9 is on sale for as low as $295 right now

Some models and sizes are more than $100 off.

Photo by Cherlynn Low / Engadget

Those looking to pick up a smartwatch for the first time, or upgrade from an older model, should check out the sale running on Amazon right now on the Apple Watch Series 9. Certain sizes and colors have deep discounts, including the 41mm Product Red version that's down to a record low of $295 — more than $100 off its regular price. The 45mm model with cellular connectivity is also on sale by way of a clippable $80 coupon, which brings the final price down to an all-time low of $350.

Apple Watch Series 9 models are down to record-low prices at Amazon.

$299 at Amazon

The Apple Watch has been at the top of our list of the best smartwatches for quite some time, and the Series 9 (introduced in September 2023) is a big update from its predecessor. It runs on a new S9 SiP, which is the most meaningful upgrade to the wearable's processor in years. While we didn't notice a huge jump in general performance — the Watch has been speedy and responsive for a long time — the SiP update does allow for faster Siri responses and enables offline Siri interactions.

The latest model also supports the new Double Tap gesture based on Assistive Touch. This allows you to navigate the Watch's interface without actually touching the screen, doing things like dismissing timers or starting workout tracking using finger gestures. You can only use Double Tap in specific instances in watchOS 10, but those actions are made easier and more accessible with this feature.

In addition, the Series 9 has a second-gen ultra wideband (UWB) chip that works with a new Find My iPhone interface, plus its screen is brighter than previous versions. All of those things combine make the Series 9 feel like the biggest update to the Watch in a few years. Nevertheless, the caveats remain the same as they have been for some time: you can only use the Apple Watch if you're an iPhone user, and it lags behind the competition when it comes to sleep tracking. Battery life contributes to the latter, but you'll still get a full day's worth of use before you need to charge it up overnight.

Follow @EngadgetDeals on Twitter and subscribe to the Engadget Deals newsletter for the latest tech deals and buying advice.