The Morning After: Microsoft’s next-gen Bing is ‘more powerful’ than ChatGPT

Gunning for Google.


Bing may be back. Microsoft announced yesterday it’s partnering with OpenAI to enhance Bing with its AI technology. However, Microsoft also had a surprise up its sleeve: The next release of Bing will tap into a new next-generation language model the company claims is "much more powerful" than ChatGPT and designed specifically to excel at search.

During its event, Yusuf Mehdi, the company's consumer chief marketing officer, demoed the new Bing, asking it to compare the most influential Mexican artists and their best-known paintings. Bing displayed its response in a new side panel with annotations and weblinks. Later, Mehdi asked the search engine to compare three pet vacuums while listing the pros and cons of each model.

With the chat feature, you can ask Bing to create a five-day travel itinerary for you, including links to accommodation, flights and things to do. The new Bing is already available to preview. You can visit – which I haven’t done since 2009 – to try a few sample queries and sign up for the waitlist for when it launches in earnest.

– Mat Smith

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