TikTok launches an app for Fire TV

You can now watch TikTok on the big screen.

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Karissa Bell
August 6th, 2020
An Indian mobile user browses through the Chinese owned video-sharing 'Tik Tok' app on a smartphone in Bangalore on June 30, 2020. - TikTok on June 30 denied sharing information on Indian users with the Chinese government, after New Delhi banned the wildly popular app citing national security and privacy concerns.
"TikTok continues to comply with all data privacy and security requirements under Indian law and have not shared any information of our users in India with any foreign government, including the Chinese Government," said the company, which is owned by China's ByteDance. (Photo by Manjunath Kiran / AFP) (Photo by MANJUNATH KIRAN/AFP via Getty Images)
MANJUNATH KIRAN via Getty Images

TikTok is no longer just for your phone: the company is launching an app for Fire TV called “More on TikTok.”

The app is still somewhat of an experiment for the company, and will feature a mix of popular videos and interviews with popular creators according to Business Insider. For now, the app isn’t tied to users’ existing accounts, so the types of videos available on the TV app could be a lot different than what’d you’d see on your phone.

At the same time, a TV app could help TikTok get its content in front of new viewers who may be wary of downloading the smartphone app some lawmakers have labeled a national security threat

"People are looking for community right now and TikTok is connecting users to content and people that resonate and are meaningful to them,” TikTok’s Head of Global Marketing Nick Tran said in a statement. “We’ve been thinking through what the adoption of streaming devices like Fire TV means for connecting with our users and how we can offer them more dynamic experiences, and we feel bringing our content to the TV to some extent is a natural next step."

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